By JENNIFER AMBANTA
Responding to the central bank's call to educate the young on being
financially responsible, Chinabank Savings, a subsidiary of the China
Banking Corp., has launched a start-them-young savings program.
Children as young as 7 are now considered an important component of the
savings account portfolio of Chinabank Savings.
At present, 5 percent of Chinabank Savings' deposit portfolio is from
its kiddie savers product called "Easi-save", where children can save as
little as P500 initially and build up their savings from there.
If parents opt to start their children's account at a much bigger sum of
P3,000, the kiddy depositors get a free "biggy bank" as an incentive to
even save more.
The savings account will yield a 1.25 percent interest per annum with a
maintaining balance of P500.
According to Janice Ty, deputy senior manager for product development
and marketing services of Chinabank Savings, the bank hopes to improve
the 5 percent share of the children's savings in the total deposit
portfolio.
"We aim to improve it in the coming months, we will have tours and we
will partner with schools to encourage savings," Ty said.
Data show that only 5 percent of Filipino kids have a savings account
and only 22 percent of Filipinos have a savings account with a minimum
deposit of P3,000.
"Most of the youngsters' first savings accounts are payroll accounts, so
it is really best to start teaching the kids the value of money at an
early age," said Ty.
Chinabank Savings recently opened its 21st branch in Daraga and will
open five more before the year ends.
BSP and Citi Foundation have joined hands in maintaining an exhibit that
aims to educate kids about the value of money.
Citi Foundation, the social responsibility arm of Citi Philippines, aims
to keep kids in the know about saving through an exhibit tagged as
"Money Matters for Kids".
The exhibit opened in 2009 and will be housed this year at the BSP.
Sanjiv Vohra, Citi country officer for the Philippines, represented the
Citi Foundation during the signing of the deed of donation to the BSP,
together with Philippine Business for Social Progress executive director
Rafael Lopa and Museo Pambata executive director Maricel Montero.
Vohra said financial education should not be taken lightly by parents.
"Financial education should not be underestimated. Even at a young age,
it is important to start a conversation with our children on how they
can become wise savers, careful spenders and smart consumers. So, we are
very grateful that our long-time partner in advocating financial
literacy, Bangko Sentral ng Pilipinas, will continue and develop what we
have started with 'Money Matters for Kids!,'" said Vohra.
The exhibit aims to educate both kids and parents the value of saving at
an early age.
According to BSP Gov. Amando Tetangco Jr., "This exhibit will be a great
help in enriching our financial literacy initiatives and we look forward
to transporting it to different cities, municipalities and provinces
around the country. Being involved in financial education is a process,
a long-term investment."
"Our taking over 'Money Matters for Kids!' is certainly in line with our
advocacy and we will pursue its thrust to educate children about the
values of money for them to have good financial decisions," Tetangco said.
"Money Matters for Kids!" introduces money concepts to children through
different sections and fun activities.
They can learn how to identify authentic bills in "Spot the Difference,"
develop their budgeting skills at the mock grocery store, and get
familiar with bank transactions through the child-friendly automated
teller machine (ATM).
The exhibit will run until Oct. 29, 2011, after which the BSP will take
it around the country as part of its financial education campaign.
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