Banks welcome opportunity to increase business volumes
BANKS HAVE welcomed the central bank’s move to open formerly restricted cities to branches as this would allow them to increase business volumes, but expressed dismay at how much it would cost them.
“We are looking forward to expanding our branch network in the [former] restricted areas,” East West Banking Corp. (EastWest) President Antonio C. Moncupa, Jr. said in an e-mail to BusinessWorld.
“We had been advocating for the liberalization of branches in these areas because a very significant part of banking business is conducted in these areas and additional branches... would [allow us to] generate more business.”
The Bangko Sentral ng Pilipinas (BSP), in Circular 728 dated June 23, allowed the phased lifting of branching restrictions in Makati, Mandaluyong, Manila, Paranaque, Pasay, Pasig, Quezon City and San Juan.
Mr. Moncupa said having branches in the eight areas would allow banks such as EastWest to compete with the bigger banks that are well-represented in these eight cities.
For his part, Lamberto R. Villena, Sterling Bank president and chief executive, in a text message said banks will grab the opportunity to open in the eight cities because “[they] know the potential business that can be generated from there.”
To set up a branch, however, a universal or commercial bank would need to cough up a “non-refundable special licensing fee” of P20 million per branch while thrift banks have to pay P15 million per branch.
Officials of eight banks interviewed by BusinessWorld said the fee is too high, which has made them carefully consider setting up branches in the eight cities.
Under Phase I, universal, commercial and thrift banks that have less than 200 branches as of December 2010 may set up offices in the eight cities until June 30, 2014. Starting July 1, 2014, all banks may do so, except for rural and cooperative banks that are generally not allowed to establish branches in Metro Manila.
Government-owned banks, meanwhile, may immediately apply for bank branches in the eight cities, subject to “consistency with mandates” and compliance with the “requirements prescribed for private banks.”
Universal and commercial banks must also satisfy a capital requirement of at least P10 billion, and thrift banks, P3 billion. If they don’t have this amount, they may build up their capital until June 30, 2014 to reach the required capitalization.
The central bank lifted branching restrictions in December 2005 except for the eight cities, which it said then were “adequately served by existing banking offices.” Microfinance-oriented thrift and rural banks, were allowed to establish branches all over the country, even in the eight cities. Thrift banks must have a combined capital account of at least P1 billion, while rural banks or cooperative banks must have a combined capital account of at least P100 million.
BSP data showed that as of December last year, there were 93 bank head offices and 2,783 branches in Metro Manila, of which universal and commercial banks accounted for 37 head offices and 2,179 branches, and thrift banks, 34 head offices and 524 branches. There were also 22 rural bank head offices in Metro Manila.
While more branches in the eight cities would boost banks’ deposit-taking and lending and other businesses, officials said this needs to be weighed against the full cost of setting up an office, hiring people and buying equipment in addition to paying the central bank the P20 or P15 million in special licensing fees.
EastWest Bank’s Mr. Moncupa said the high cost of putting up the infrastructure, the licensing fee, the manpower costs and need to manage risks which comes naturally as a bank expands, must be seriously studied by banks especially in the “low interest environment we are in now.”
RCBC Savings Bank president Rommel S. Latinazo said in a text message, “the decision [to open branches in the eight areas] will have to be weighed against the costs of putting up branches in those areas.”
Pascual M. Garcia III, president of Philippine Savings Bank, the thrift banking arm of the Metropolitan Bank & Trust Co., in a text message said, “The fee is a significant amount. Unless a potential branch site has a huge revenue potential, it would be difficult to consider expanding a bank’s presence in these areas.”
A thrift bank, he pointed out, caters to the consumer market -- a narrower market than that served by a universal and commercial bank -- and must therefore consider carefully if it wants to add a branch in these eight cities.
Robinsons Bank Corp. President Reynold Y. Gerongay, in an e-mail, said any bank that plans to set up a new branch must consider the “start up cost including licensing and other regulatory costs and weigh whether it can recover [fast] enough to add value to its [bottom line], within a period of five years.”
For his part, BSP Deputy Governor Nestor A. Espenilla, Jr., in a text message, said the special licensing fee “replaces the [central bank’s] former restriction on putting up branches” in the eight cities.
“If [the banks] do not want to pay for that privilege, they should go to non-restricted areas,” he added.
BSP Governor Amando M. Tetangco, Jr. explained, in the June 3 statement announcing the BSP was lifting the restrictions in these cities, that “liberalization [was] aimed at improving the competitive environment, which should translate to better financial services for the public.”
He said the move would encourage banks to “scale up” in order to stay competitive, and added the special licensing fee was meant to “continue to promote balanced delivery of financial services nation-wide.”
Meanwhile, an official at one of the rural banks, which were not covered by Circular 728, expressed his dismay.
Ian Eric S. Pama, the incoming president of the Rural Bankers Association of the Philippines (RBAP), told BusinessWorld, “Why are we not allowed to set up branches in Metro Manila when some rural banks have a bigger capital base and branch network than some thrift banks.”
RBAP has initiated discussions with the BSP, he said, and the association would ask that the central bank open the eight cities to all banks.
“If a bank can comply with the required capitalization and it has the capability to operate, why not allow everyone to open branches in the eight areas,” he said. -- Ann Rozainne R. Gregorio