SATURDAY, 20 AUGUST 2011 17:12 RIZAL RAOUL REYES / CORRESPONDENT
INNOVATION is part of the corporate culture of the Bank of the
Philippine Islands (BPI). As part of its tradition in innovative
banking, BPI recently introduced an innovation with a very classy
name—BEA, otherwise known as the BPI Express Assist (BEA).
Natividad Alejo, BPI senior vice president and head of the consumer
group, said the bank has rolled out BEA as early as the first half of
2010 initially with 10 branches nationwide. After first rollout, 30 BPI
branches received their own BEAs.
At the end of 2010, a total of 100 BPI branches have received their own
BEA systems.
She said BPI is aiming to install BEA to 500 branches this month in line
with the bank's 160th anniversary.
"BPI has always been known for being a step ahead in terms of innovative
banking technologies and pioneering best practices that have become the
standard in local banking. BEA was out of BPI's aim to provide an easier
and more convenient banking experience for our clients," she said.
According to BPI, BEA is the country's first fully automated transaction
assist platform that allows bank customers to enter transaction data and
needed service on touch-screen machines to a wide range of transactions
including cash and check deposits, withdrawals, bills payments, Bureau
of Internal Revenue and Social Security System payments. After finishing
the transaction procedures at the BEA, a queue number is generated and
customers can sit and relax while waiting for their turn at the teller
counter. The transaction is automatically transmitted to the teller,
ensuring accuracy as well as reducing processing and waiting time. The
queue number is called in an electronic manner, with the number
appearing in television screen and showing which teller should the
customer go.
Alejo said the bottom line of introducing BEA is to enable customers to
conduct transactions in an easy manner.
"BEA not only automates standard bank transactions but, more important,
streamlines processes and cuts transaction time for customers. With
this, BEA provides customers with a much better banking experience by
eliminating long queues at the banking counter, as well as eradicating
the need to use deposit, withdrawal and payment slips," she said.
The introduction of BEA has brought a high degree of convenience to the
customers and, at the same, provided the bank a bigger time to
cross-sell several BPI products. "This award-winning innovation
complements BPI's thrust to be more flexible, efficient and
environment-friendly, as it continues to lift industry standards in the
local banking sector today," she said.
Wincor Nixdorf is the technology partner of BPI in the BEA project.
In Photo: Bank of Philippine Islands officials, led by (from left) Mita
Gozar, VP and head of personal interface; Ron Bello, Unibank branches
support department head; Nabbie Alejo, SVP and head of consumer-banking
group; Jojo Alejo, SVP and chief marketing officer; Dada Trillo,
division/southLuzon branches and preferred banking head; and Olga Ang,
Makati central area business director, show off the BEA terminals during
the launch event held recently. (Roy Domingo)
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