By Mary Ann Ll. Reyes (The Philippine Star) Updated October 30, 2011
12:00 AM
MANILA, Philippines - Puregold Price Club Inc. has partnered anew with
Globe Telecom, this time for point-of-sale (POS) commercial load service
which will allow Globe Autoload Max (AMAX) dealers to purchase Globe and
TM prepaid load credits at Puregold branches nationwide.
By opening the POS commercial load service, Globe AMAX retailers will
now be able to buy prepaid credits for as low as P500 to as much as
P150,000 in all checkout counters of any Puregold branch. The commercial
POS loading is exclusively available to Globe AMAX dealers who are also
members of Puregold's Aling Puring (AP) program which provides free
entrepreneurial trainings and seminars as well as freebies and special
discounts from Puregold.
AP members are also given free Super Suki SIM that comes with special
call and text rate and can be used as an AMAX SIM for business.
"Prepaid cellphone load is just as basic a need as food nowadays. With
the availability of POS commercial reloading in Puregold check-out
counters, we are providing our members the opportunity to shop not only
for their supplies but for their loading business as well, all under one
roof," Puregold merchandising and marketing director Vincent Co said.
For his part, Globe consumer sales group head Ramon Matriano explained
that with their tie-up with Puregold, Globe's load retailers are given a
simple, secure and easy way of topping-up their AMAX account. "We see
this joint service from Globe and Puregold spurring an increase in
micro-entrepreneurs, especially since this will expand our commercial
reload channels in the communities," he said.
To purchase prepaid load, retailers simply need to give the mobile
number to the cashier at any check-out counter and indicate the desired
amount of load to buy. The service provides instant virtual credit upon
payment. Customers also get instant confirmation of their transaction
via text, with the receipt as additional proof of purchase
As a special promotional offer, AP members who purchase their commercial
load credits at Puregold check-out counters get free Aling Puring
points. For every P1,500 and P3,000 commercial load purchased, the
customer will get 10 and 30 Aling Puring points, respectively. Points
earned are equivalent to rebates which can be redeemed and used as
tender in shopping at Puregold Price Club and Puregold Extra branches.
Puregold is one of the fastest-growing hypermarket and supermarket
chains in the country, with about 80 branches to date. The company
expects to close 2011 with 100 stores in Luzon and 150 stores in 2013.
Puregold is eyeing stores in key cities, including Davao, Rizal, Cavite,
Bataan, Pangasinan, Baguio City, Ilocos Norte, Caloocan, Bulacan,
Camarines Sur, Laguna, Quezon City, Legaspi City, Iloilo City, Leyte,
Cebu City, Tarlac City, La Union, and Albay.
Last March, Puregold, in tandem with Globe, became the first hypermarket
store in the country to introduce the point of sale (POS) loading
service for personal load top-ups.
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